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GRIT TO GLORY

Fueled by Work Ethic

Championed by Under Armour.

I

IDEA

The Grit To Glory series captures the passion, culture, and commitment that 6 select Under Armour LAX teams emanate in their unique athletic programs

Within this series, we dug deep with head coaches and select alumni players to capture the exciting energy behind the unique personality and culture of each university program. Helping to drive home the consistency, precision and GRIT that powers the Under Armour brand identity and ultimately the specific elements that create championships. 

GRIT TO GLORY

GRIT TO GLORY
Under Armour Presents - Grit to Glory - Loyola University

Under Armour Presents - Grit to Glory - Loyola University

02:49
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Under Armour Presents - Grit to Glory - Johns Hopkins

Under Armour Presents - Grit to Glory - Johns Hopkins

02:43
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Under Armour Presents - Grit to Glory - Yale University

Under Armour Presents - Grit to Glory - Yale University

02:31
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Under Armour Presents - Grit to Glory - Notre Dame

Under Armour Presents - Grit to Glory - Notre Dame

02:41
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Play Video
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II

As we peeled back the layers with at each university, we uncovered that all of these premiere Lacrosse teams are against one another, yet connected through the motivation for excellence. However, it is clear how each team differentiates itself against the competition.

III

RESULTS

Our hope that this series helps to motivate aspiring lacrosse players to pursue their passion and strive to play for the team that resonates the most. Potentially helping new athlete recruits better understand the university program they want to attend. All the while, effectively transforming Lacrosse consumers into socially charged ambassadors for Under Armour.

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