Monster Energy BMX Athlete Pat Casey takes his vision for his back yard to new heights in the action packed Dream Yard 4.
Lightwork teamed up with Monster Energy + BMX Athlete Pat Casey to bring the latest action packed BMX edit to life. With the original Dream Yard video launching over 8 years ago, we're excited to present the latest edition in the series with Dream Yard 4. This episode brings the Dream Yard legacy to all new heights with a massive ramp extension brought to life through advanced 3D Animation, VFX & Hardcore BMX Riding.
We crafted a full length 2:20 Dream Yard 4 Video, a :30 second NBC commercial spot, and a robust social content suite. Activating a larger story with the Dream Yard series by expanding into non endemic viewership. The commercial airs during Supercross Live on NBC + NBC Sports from 1/18/21 - 4/30/21.
Dream Yard 4 ft. Pat Casey
For Dream Yard 4, everything went bigger this time around. The ramps, the riding, and the VFX. The reception from the action sports community has been overwhelmingly positive and the stoke is high.