WHAT'S NEXT IN TECH
Unveiled at CES
Covered by Best Buy
Mashable and Best Buy combined forces to bring an informative, and visually engaging video series to life from the floor of CES.
IDEA
I
Best Buy & Mashable identified an opportunity to influence consumers with a creative video series from CES 2019. Lightwork created a unique video series covering this partnership, featuring select product advancements in an informative, entertaining series entitled ‘Blue Notes’. SStaring the positive and knowledgable Best Buy “Blue Shirt, 'Tiffany' and PC Mag Editor in Chief Dan Costa. Integrating a trifecta of best buy experts, product insights, and creative visual techniques for a refreshing and exclusive inside look at CES 2019.
Mashable and Best Buy combined forces to bring an informative, and visually engaging video series to life from the floor of CES.
IDEA
I
Best Buy & Mashable identified an opportunity to influence consumers with a creative video series from CES 2019. Lightwork created a unique video series covering this partnership, featuring select product advancements in an informative, entertaining series entitled ‘Blue Notes’. SStaring the positive and knowledgable Best Buy “Blue Shirt, 'Tiffany' and PC Mag Editor in Chief Dan Costa. Integrating a trifecta of best buy experts, product insights, and creative visual techniques for a refreshing and exclusive inside look at CES 2019.
II
Within this video series, we captured a coveted introduction to CES 2019 top trends by Dan Costa, then explored the floor for select product breakouts with Tiffany. This series covered 3 major trends of CES 2019; Home Entertainment, Wearables, and Smart Home. Educating and entertaining the viewer, while leveraging the Mashable community’s enthusiasm for tech coverage to build awareness of Best Buy’s Blue Shirts as tech experts.