MUSIC FESTIVALS
Energized by Music.
Elevated by American Express.
American Express brings a new light to music festivals by offering exclusive access and perks to AMEX Card Members
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Music festivals have evolved to become a defining aspect of millennial culture, and American Express thrives at the epicenter of this movement. By bringing Card Members exclusive experiences and VIP access, AMEX effectively became the coolest financial institution on the planet through their alignment with premiere music festivals including Coachella, Panorama NYC, and Austin City Limits.
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We partnered with American Express to craft a campaign bringing their unique Festival Partnerships to light through a suite of advertising and experiential assets. Ideating and producing a series of Videos and GIFS highlighting AMEX’s key value propositions available for Card Members at each of their festival partnerships while capturing the excitement of music festivals.
For Panorma NYC, we imagined a tiny stylized and iconic festival world that lives on the surface of the American Express Gold Card and brought this scene to life through 3D CGI animation. Within a complete digital solution, we were able to capture the Panorama NYC vibe while authentically highlighting the unique benefits AMEX Card Members through a creative lens.
We crafted a similar series of Videos and GIFS highlighting AMEX’s key value propositions available for Card Members at Austin City Limits. Altering the iconic festival world on the surface of the American Express Gold Card to better represent the ACL experience. Utilizing lively, fun video content to get people excited and informed about the American Express Cashless Rewards Program available exclusively to ACL festival goers.
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RESULTS
In addition to the Austin City Limits and Panorama advertising campaigns, we created a global advertising asset highlighting American Express music festival partnerships at large. Utilizing select content from each festival to show the holistic benefit AMEX offers at Music Festivals